GG56 was established in 2019 with the mission of leveraging big data, artificial intelligence, and blockchain technology to create better experiences for tourists around the world. By developing a platform where verified reviews are easy to give and rewarded with mileage points, GG56 more effectively aggregates and analyzes tourist behavior while securely storing this big data on blockchain. This blockchain-based ecosystem — which promotes transparency, accountability and privacy protection — has enabled tourists to make the most of their visits while allowing vendors to better serve their patrons.
In addition to transforming the tourism industry, GG56 is dedicated to promoting a culture of philanthropy and social responsibility. Its projects are designed to build upon tourism-dependent economies and ultimately bring more awareness to the UN’s Sustainable Development Goals and inclusive development.
Given how the tourism industry and COVID-19 pandemic are closely intertwined, GG56 has shifted its efforts to developing digital health initiatives that will help address the pandemic. Most recently, GG56 has developed the Pass&Go App — a mobile application that employs blockchain technology to safely store individuals’ infectious disease-related medical records such as antigen/antibody test results and immunization status. The app then generates digital credentials (in the form of a QR code) to enable those without viruses or with immunity to fully re-engage in social and economic activities.
GG56 hopes the Pass&Go App will facilitate shifting the paradigm of public health intervention in managing outbreaks from restricting movement to supporting social and economic activities of those without viruses or with immunity. GG56 is excited to further implement digital health initiatives and work with all organizations to help put an end to the COVID-19 pandemic.
Kim Jeong Yoon